The Chocolatier’s Primer: A Roundtable of Chocolatiers answer Creative, Product, Brand and Business Defining Questions (The Entrepreneur Primer)

Are you interested in chocolate and confections as a small business? There are many how-to books on starting an enterprise, but often the best advice comes directly from those with actual experience. Thus came the idea for this book; this “primer.” Why not ask chocolatiers firsthand what they have experienced and what they recommend? With this concept in mind, we composed a set of key questions and asked them to interesting artisans from around the world with experience in both the business and creative sides of chocolate. Their answers on creativity, product, branding and business are very frank and often personal, and written in a journal or diary style. The information in the resulting primer is worth its weight in gold.

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